Erika Heeren, President & Creative Director
Erika Heeren is an award-winning marketing and public relations veteran with a professional focus on digital media spanning 16 different industries.
As President and Creative Director of Heeren Content & Strategy, she works with small businesses and non-profit organizations to provide affordable, professional-quality content development and outreach services. Her clients include local small business owners, marketing agencies, public universities, media outlets, Huffington Post-published authors, IT firms, and non-profit organizations.
As a consultant, Heeren also provides corporate training and project management services for large businesses looking to improve upon their internal and external communications strategy.
As a volunteer, Erika has served in a leadership capacity for multiple nonprofit organizations. Most recently, Erika successfully created and implemented the first digital marketing curriculum for Treasure Valley SCORE. The information has been used by SCORE and the local Small Business Administration as well.
Erika Heeren is an experienced and engaging speaker in the areas of women’s issues, small business development, digital marketing, and the issues facing veterans and the military family community.
Erika is also an outspoken advocate for veteran and military spouse employment, education, and entrepreneurship. She works to connect qualified military affiliated professionals with small businesses in need of support.
Heeren is a 2019 Idaho Business Review Women of the Year honoree, a 2019 Women in Content Marketing Awards – Mentorship winner, a 2016 Idaho Press Awards recipient, and has been featured on Inc.com as one of the top 10 women in content marketing.
Marlene Robinson, Business Development
With 20 years of experience in the Consumer Packaged Goods industry, Marlene has learned what large corporations do to target their consumer and how to package a product that will sell.
Using targeted marketing, on-line profiling and email campaign management, she can help customers leverage their strengths and find their ideal customer.
Analysis is key to knowing which campaigns work and which ones don't. Using analytical expertise, she help customers streamline their campaigns and only spend where and when it makes sense.
Amanda Manupella, Creative Assistant
Amanda Manupella is an award-winning photographer, specializing in weddings. Amanda has also won 2016 and 2019 Pick for ‘Best of Weddings’ by Nationally known Wedding brand The Knot. This award is based on client review and excellence.
Previously, Amanda was a Client Service Specialist for a Fortune 500 Financial Services Company. She helped to start a branch and build it into one of the top 10% in the country. Amanda was also a multiple winner of the Edward Jones Managing Partner’s Award, which was given to the top 300 Branch Assistants out of 15,000 offices in the United States, Canada, and the U.K.
Amanda is the proud military wife to her husband of 9 years, Dominic, who is a Chief Warrant Officer in the Navy.
We can help you develop a comprehensive content strategy for your social media campaigns.
We build SEO-ready Wordpress websites for small businesses!
We help you show up on search engines for the right customers!
We can help you with Pay-Per-Click advertising campaigns!
Your website content will make or break every other aspect of your digital marketing strategy. We are experts of content that converts!
Logo design, brochures, and print materials - we can help you put your best brand foot forward!
Grow with purpose with our strategy and policy development services. We'll help you establish your brand direction, and train your team to effectively deploy your strategy.
“I've used Erika with Heeren Content & Strategy for multiple projects. She has created an email campaign for me, helped write and edit blogs for my website, and manages getting people on my radio show. She is persistent with getting things done by deadlines, as I need reminders to make sure I do my part sometimes. I like follow up. She is someone I rely upon, that I know that I can outsource a project to complete, and she executes. She is a valuable resource for my businesses. I've also referred her to others, and they've been extremely happy, which is nice that she is consistent with what she does.”
- Brandon Wright, Wright Stuff Media
“Erika added so much to our social marketing campaign. The experience was so valuable in applying to our law firm’s continued growth and success. It was a FUN process and was thoroughly enjoyed and applied by legal intern and myself. Thank You Erika!”
- April Buchanan, CK Quade Law
“I started my small business 9 months ago and was overwhelmed with all the responsibilities I suddenly had. Erika took over some of these tasks and was a great advisor in helping to direct us in the social media, e-mail marketing areas etc. I have been extremely happy with the service and support that Erika has provided and trust her expertise!"
- Kim Megale, Into Tennis & More
“Erika gets it! Clear direction, simple focus and executes with high integrity & an unmatched level of professionalism.”
- Brent Haynes, freedommaid
© 2019 Heeren Content & Strategy